The Copernican Consumer: On display at HLTH 2024
The healthcare industry is on the verge of a technological transformation — and nowhere is that more obvious than HLTH.
The Funnel Wars: The battle for healthcare consumers
Picture the healthcare continuum. Now, flip it on its side and imagine it in the shape of a funnel: health & wellness services at the top, leading to initial encounters, specialty care, surgical care, tertiary, and quaternary care.
Disparity Dystopia: One step forward, three steps back
The pandemic didn’t just expose the cracks in our healthcare system, it blew them wide open.
Rise of the Health Sects: 2024 Lookback
Remember, oh-so-long ago, when the pandemic became a political football? Masks, vaccines, social distancing – suddenly, these weren’t just public health measures, they were battle lines in a cultural war. Well, buckle up, because that was just the beginning.
Reimagining Healthcare: A Vision for Patient-First Systems
In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat down with healthcare policy expert Paul Keckley.
The Future of Social Media Marketing
The Future of Social Media Marketing
Rural Health Care: Who’s doing it well?
Rural Health Care: Who’s doing it well?
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Blending Art and Science: Data-Driven Storytelling
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.
Data or Bust: The Power of Precision Marketing
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.